7 Top SaaS Metrics And KPIs You Should Know
1. NRR: Net Revenue Retention
Calculates the percentage of recurring revenue from your existing customers over time.
It gives you a great picture of growth and revenue flow based on your MRR (monthly recurring revenue):
Example:
Starting MRR = $50k
Expansion MRR = $10k
Churned MRR = $5k
=> NRR = (50 + 10 - 5)/50 = 110% => growth
⚡If NRR < 100% => danger! you lo…