Top 5 Questions To Ask Your Customers

"Talking to your customers is worth 1,000 internal meetings."

This is what I tweeted to bring people’s attention to the importance of spending more time discussing with customers than internally.

And given the reaction I’ve got from my audience, it prompted me to elaborate more in detail and help you focus on the most important conversations you should have with your customers as a starting point.

Indeed.

Your goal as a Customer Success pro is to understand your customers’ needs and sometimes even better than they do themselves.

But this is only possible if you talk to them directly instead of spending hours in internal meetings and playing the guessing game:

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Customer Success: 10 Years Of Lessons Learned

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However, simply picking up the phone, getting on a zoom call, or meeting in person when you can is not sufficient.

It might help them feel they are being heard but you need to go deeper into the discussion and uncover the real challenges they are facing.

This is why you need to come up with a clear objective and drive your talks by asking open-ended questions.

So, here are the top 5 you should ask your customers, make note of their reactions, and take laser-targeted actions to assist:

1. What are your biggest challenges?

Your personal and company success depends on how well you can help your customers achieve their business goals.

But the truth is they are not experiencing one single issue but many of them at the same time.

Some are top critical while others are less important or urgent.

And it’s impossible in practice to address them all at once.

This is why you need to prioritize and focus on the biggest problems they are facing like the “must-haves” instead of the “nice-to-haves.”

So, simply ask this first question during your initial conversations.

It will help you reveal your customers’ top priorities while allowing you to demonstrate a genuine interest in their business and build stronger partnerships.

2. How are you solving this problem today?

Now that you have the answers from the previous step, you need to…

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