3 Must-Read Books to Become a Master Storyteller in Customer Success
Steve Jobs once said:
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
Today, having a great product isn't enough.
It's the art of storytelling that drives companies to success.
Here are 3 must-read books to become a great storyteller and transform your work as a smart customer success professional:
1. Building A Story Brand
Clarify Your Message So Customers Will Listen, by Donald Miller
Page Count: 230 | Rating: 4.7
"If you confuse, you'll lose."
A game-changing approach to storytelling that cuts through the noise.
Donald Miller guides you in crafting a clear, compelling message that grabs your customers' attention.
It’s all about positioning your customer as the hero and presenting your brand as the guide that can solve their problems.
An absolute must-read book to help you communicate and connect with your audience like never before.
Key Takeaways:
Speak directly to your customer's challenges.
Show them how your brand can be the solution.
Bring in emotions and tell what resonates with your specific audience.
Make it simple and easy for customers to understand and remember.
2. Storytelling with Data
A Data Visualization Guide for Business Professionals, by Cole Nussbaumer Knaflic
Page Count: 288 | Rating: 4.6
"The most powerful way to communicate data is to allow it to tell a story."
A practical guide to help you transform complex data into clear and engaging visual stories.
Key Takeaways:
Use storytelling to bring data to life.
Focusing on the most important information.
Use visual design principles to create compelling presentations.
3. Hooked
How to Build Habit-Forming Products, by Nir Eyal
Page Count: 256 | Rating: 4.5
"The products and services we use habitually alter our everyday behavior."
The secrets behind building products that keep users coming back for more.
It’s all about human behavior and the psychology of forming habits.
You’ll learn about the powerful framework called the "Hook Model" in 4 steps.
It’s a powerful technique that captures users' attention and drives repeat engagement.
Powerful Takeaways:
Use triggers to prompt users to take action.
Keep users engaged and interested.
And build a sense of loyalty and commitment.
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