10 Science-Backed Secrets That Will Make You Become A CS Expert Instantly
1. Customers don't care about you or your company.
They only care about what you can do for them and whether they can trust you to deliver on your promise.
2. People buy with emotions and then justify with logic.
Focus on these five basic human needs:
Avoiding pain
Insecurity
Anxiety
Fear of missing out
Physical discomfort
These are what drives most people to buy.
And the truth is most of these emotional purchases are “nice-to-haves”, rather than must-haves.
So, if you want to sell/upsell/cross-sell more, avoid calling out your customers’ rational thinking or you’ll end up selling nothing.
3. Scarcity and Urgency are your best friends.
Most people want to buy.
But they don’t necessarily feel compelled to do so, right now.
So, add scarcity (fear of missing out) and urgency (deadlines) to persuade your customers to take action.
4. Customer Reviews are vital.
99.9% of customers read product/service reviews and 96% specifically look at negative reviews.
Social proof makes them take action more than anything else.
Use it everywhere in your copy, success stories, landing pages, emails—wherever you can.
5. Most people don’t like the idea of making a decision and changing their minds afterward.
They just want their beliefs confirmed.
So, tell your customers what they want to hear so you can give them what they need to have.
6. Most people don’t want to spend money, time, or energy and want everything for free.
But, if something is free, then you’re the product.
And you cannot expect growth for free. It’s like wanting to make a cake with cement. It just won’t work.
Nothing worth of great value on this planet comes for free.
Make sure your customers understand this.
P.S. It also applies to you in your personal and career development.
7. Focus on why your product or services are different than other solutions in the market.
This is even more true if you are operating in saturated markets.
Position yourself focusing on your differentiators and as the best solution to your customer’s needs (as far as it’s true!)
8. Most people want to be entertained.
We get bored fast.
We want things that excite us and call out our creative thinking.
So, hook your customers’ attention with great content.
Or else, they’re gone.
9. The best customer success strategies don’t feel like a strategy.
Make it natural and in the best interest of all parties involved.
Avoid being too pushy or salesy.
Rather, make it a conversation to uncover your customers’ needs.
10. Finally, talk more to your customers than you spend time in internal meetings.
I can’t repeat this enough. Get in the field. Exercise, practice.
Make mistakes and learn from them to get 100x better.
Get out of your comfort zone.
It’s hard and takes courage. But that’s the best way to learn and grow 🚀🚀
And that’s it for today.
Happy New Year! 🎉🎉
I wish you all the best for 2024! Let’s make it a stellar one.
You’re gonna rock it! 🚀🚀
-Hakan.
