The Power Of RYG Reviews
Red, Yellow, Green
The concept of a "RYG review" is a powerful tool that can help you improve your CS initiatives.
It’s a strategic approach that involves categorizing accounts into separate groups - Red, Yellow, Green, and sometimes Black—based on their status and health within the system.
Let’s cover the basics, first:
Understanding the Color Code
Red
Stands for accounts at high risk of churn.
This category requires immediate attention and an action plan to mitigate the risk of potential revenue loss. The goal is to resolve the issue as fast as possible and downgrade the account status—to Yellow at least. Green is best obviously.
Yellow
This category addresses potential issues that could escalate and turn red if you do nothing about it.
Green: Representing healthy accounts. You keep an eye on them to make sure they stay in this category.
Black: In certain scenarios, a Black category may be associated with accounts that have been totally inactive for months or like “hopeless”. A customer that goes bankrupt, wrong customer profile, etc.
Now, let’s review the RYG Framework in full detail.
Top 3 Common Mistakes To Absolutely Avoid When Running An RYG Review
The Impact of Categorization on Customer Success
Top Key Metrics To Track During An RYG Review
Tips To Identify Areas For Improvement During The RYG Review
Discover the power of RYG reviews!
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