Olympic Customer Success: Lessons from Paris 2024
Olympic Customer Success: Lessons from Paris 2024
Ready for an Olympic-sized dose of customer success inspiration?
As the Paris 2024 Olympic Games kick off tomorrow, I'm beyond excited as a local Parisian :)
Here are some gold medal-worthy customer success strategies you can learn from this spectacular event and apply to your organization:
The Economic Impact: A Customer Success Goldmine
Let's talk numbers that'll put the event in perspective:
15 million spectators (that's a lot of customers!)
Up to 3 million more visitors to Paris
Estimated economic impact between €6.7 and €11.1 billion
These figures aren't just impressive.
They show the power of customer success strategies on a massive scale.
Innovative Hospitality: The Customer Experience Podium
Paris 2024 and On Location have launched a game-changing centralized hospitality program:
First-ever global e-commerce platform for Olympic Games hospitality
Customizable packages for different budgets and preferences
Three key pillars: On-Site Hospitality, Hospitality in the City, and Travel Packages
This approach isn't just about selling tickets.
It's about creating unforgettable experiences.
Sound familiar?
It's customer success driving business growth through improved user experiences.
Sustainability Meets Satisfaction: A Winning Combination
Michelin-starred chef Thierry Marx is leading a culinary revolution:
13 million meals and snacks planned
Focus on sustainability, aiming to reduce the event's carbon footprint
Focus on plant-based options and local ingredients
Again, this isn't just about feeding people.
It's about aligning customer satisfaction with broader societal goals.
The perfect recipe for success!
Technology: The Digital Torch of Customer Experience
Paris 2024 is using AI to protect athletes and improve broadcast experiences.
Cutting-edge technologies are in use to boost spectator engagement.
Alibaba Cloud, the digital technology partner, is providing cloud-based solutions for broadcasting and fan interaction.
ATOS, the worldwide IT partner, is coordinating a team of 15 technology partners to deliver seamless operations.
Key innovations include:
multi-camera replay services based on AI,
an interactive mobile app with augmented reality features,
and advanced 5G and UHD broadcasting equipment.
These technologies aim to create immersive experiences for both on-site and remote spectators.
They offer customizable schedules, real-time updates, and unique digital interactions with the Olympic brand.
From user-friendly platforms to improved security measures, it's a masterclass in using tech to exceed customer expectations.
The Gold Medal Mindset: Redefining Customer Success
Paris 2024 isn't just hosting an event.
It's creating a legacy of customer success that will benefit visitors and the city for years to come.
The organizers expect a steady increase in visitors to France and Paris in the upcoming years.
This shows how a focus on the customer can create lasting economic benefits.
The beauty is in the details.
So as you watch the Games start, pay attention to these strategies in action.
Actionable Takeaways For Customer Success
Adopt diversity: Offer multilingual support and culturally sensitive services.
Use technology: Deploy user-friendly digital platforms to enhance experiences.
Focus on sustainability: Align your initiatives with broader societal goals.
Create lasting impact: Develop strategies that benefit customers beyond the immediate interaction.
Build a team spirit: Recognize the power of collective enthusiasm in driving satisfaction.
Ready to bring some Olympic-level customer success to your company?
Learn how to apply these lessons with my exclusive resources on customer success fundamentals and advanced strategies.
What strategies are you most excited to implement at your current organization right now?
Reply to this email or share your thoughts in the comments!
And let the games begin!
-Hakan.
P.S. Shoutout to Krystel, Head of CS at OneText, for suggesting the idea for a special edition on the intersection between the Olympics and CS.
P.P.S. Coming up in CS My Way this week: don’t miss out on my exclusive interview with Lara Barnes, former SVP of Customer Success and Renewals at Sitecore. You’ll learn a ton from her massive experience in the field, not in theory!