Bonterra Welcomes Kellie Capote as Chief Customer Officer
Exciting news from Bonterra! The company has appointed Kellie Capote as its first Chief Customer Officer (CCO).
This new role is a significant step in Bonterra’s mission to enhance the customer experience in social good technology.
Kellie will report directly to CEO Scott Brighton, who expressed his enthusiasm about the appointment.
He stated, “Nonprofits and the corporations and foundations that fund them shouldn’t have to think about the software they’re using; it should disappear into their work so they spend every minute advancing their cause and creating more impact.”
This highlights Bonterra's commitment to providing a seamless experience for its users.
Kellie Capote comes to Bonterra with an impressive background in customer success.
Previously, she served as Chief Customer Officer at Gainsight, a company known for pioneering the field of customer success.
She also authored the book Digital Customer Success: The Next Frontier, which has been praised by industry leaders for its insights into creating delightful customer experiences.
In her new role, Kellie will focus on helping Bonterra's customers achieve better outcomes.
Her goal is to transform one-time volunteers into regular supporters and ensure that organizations can maximize their impact.
As she puts it, “Bonterra technology helps tens of thousands of nonprofits, corporate givers, and grantmakers every day. These are the organizations doing the work that is changing our world.”
Why It Matters for Customer Success
Kellie’s appointment is not just a change in leadership; it signifies a deeper commitment to customer success at Bonterra.
In an industry where nonprofits rely heavily on technology to drive their missions, having a dedicated CCO ensures that customer needs are prioritized.
The focus on customer experience is crucial because:
Enhanced Support: With Kellie's expertise, Bonterra can provide tailored support that meets the unique needs of its users. Explore more on transforming SaaS metrics for revenue impact.
Stronger Relationships: By fostering long-term connections with customers, Bonterra can help organizations grow their supporter base and maximize their impact. Learn about executive engagement tactics.
Increased Impact: Ultimately, when customers succeed, they can create more significant change in their communities. This aligns perfectly with Bonterra’s bold goal of increasing giving to 3% of U.S. GDP by 2033, unlocking an additional $573 billion for global good annually.
Kellie Capote’s leadership marks a pivotal moment for Bonterra as it strives to create intuitive and outcome-oriented customer experiences.
As Scott Brighton noted, “Without the most intuitive, outcome-oriented customer experiences, you can’t deliver monumental results.”
With Kellie's guidance, Bonterra is well-positioned to achieve its ambitious mission.
For more information on Bonterra and its innovative solutions for social good technology, visit bonterratech.com.
Additional Resources
Discover insights on future customer success leadership.
Wishing Kellie all the best in her new role!
-Hakan
Founder, The CS Café Newsletter