Darktrace Names Bryce Coté CCO: A New Era in Customer Success
In a bold move that underscores the rising prominence of customer experience in tech, AI cybersecurity leader Darktrace has appointed Bryce Coté, the company’s first-ever Chief Customer Officer.
The selection of Bryce Coté, a veteran with an impressive track record of transforming customer operations, sends a clear message:
Customer success isn't just a department – it's a cornerstone of business strategy.
What makes this appointment particularly noteworthy is Coté's proven track record in transforming customer success operations.
At CyberArk, as Global Vice President of Customer Success and Renewals, he revolutionized their customer success management into a proactive, outcome-focused organization that achieved 100% logo retention.
Before that, his leadership at LogMeIn demonstrated his ability to drive significant improvements in customer engagement through strategic retention initiatives.
With nearly 10,000 organizations across 110 countries relying on Darktrace's cybersecurity solutions, this appointment marks a pivotal shift in how enterprise-scale companies are prioritizing customer relationships.
The timing couldn't be more strategic, as Darktrace positions itself for global expansion under Thoma Bravo's ownership.
For those interested in learning more about similar strategic moves, check out my analysis of how enterprise-scale companies are evolving their customer success approaches.
Why This Matters for Customer Success
Coté brings an impressive track record in customer experience transformation, having achieved remarkable results at CyberArk.
There, he led a customer success management operation that achieved 100% logo retention and doubled ARR growth for CSM-led accounts.
His experience aligns perfectly with proven strategies for driving customer expansion, demonstrating the direct impact of strong customer success leadership on business growth.
A New Era of Customer-Centricity
The creation of this new CCO role at Darktrace represents more than just another executive appointment.
Consolidating Customer Success, Support, Threat Analysis, and Solutions Engineering under one leadership will help Darktrace create a unified customer experience approach.
This integration shows how modern organizations are breaking down silos to create seamless customer journeys.
It’s similar to the approaches discussed in my guide to transforming customer success operations from reactive to proactive.
Looking Forward
With this strategic appointment, Darktrace is positioning itself at the forefront of customer-centric innovation in the cybersecurity sector.
The move is part of a larger transformation.
It suggests that even the most technical industries recognize that customer success is no longer optional—it's a key driver of sustainable growth.
For a deeper understanding of how such leadership changes impact organizations, explore my insights on customer success leadership strategies.
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