The One Mistake Customer Success Pros Make
Read time: 2 mins
Thanks to my sponsors who help me deliver this to your inbox for free:
Today’s edition is brought to you by Fireflies.ai.
Set meeting notes on autopilot. Start for FREE now!
The one mistake you make as a CS pro is:
You don’t tell your customers how your solution will solve their most critical issues.
Instead, you often:
Talk about your product’s features,
Brag that you are listed on the latest industry reports or awards.
Worse yet, you invite them for lunch without addressing any of their needs.
But here's the truth:
Your customers don't care about these unless you address their most urgent problems.
This is why you must show them how your solution will transform their experience and:
Save them time and resources
Deliver massive financial benefits as a return on their investment
Mitigate risks associated with compliance and regulations as required.
And That’s It
It’s the only way for you to capture their attention and build long-lasting partnerships.
“Love The CS Cafe! It’s my source of inspiration.”
—Shannon, Premium subscriber.
3 Books To Become A Master Communicator
1. Difficult Conversations
How to Discuss What Matters Most
352 pages | Rating 4.6 / 5
Provides you with practical advice on how to understand others, express yourself clearly, and listen actively. The book teaches you how to approach difficult conversations with empathy and find resolutions that work for everyone involved.
2. Talk Like TED
The 9 Public Speaking Secrets of the World's Top Minds
304 pages | Rating 4.5 / 5
This powerful book is all about teaching you how to give awesome speeches like the famous TED speakers. It shares their secrets and shows you practical ways to improve your public speaking skills. The book helps you learn how to grab people's attention, speak confidently, and inspire your audience with your ideas.
3. How to Talk to Anyone
92 Little Tricks for Big Success in Relationships
367 pages | Rating 4.5 / 5
Helps you become better at talking with people. It gives you practical tips and advice to improve your communication skills and feel more confident. You'll learn how to start conversations, keep them going, and make a good impression on others.
Customer Success AI Hub
In the CS Café AI Hub this week: