7 Best NPS Tools 2024: Compare Pricing from $49/mo [Reviews]

[Last Updated: Nov 8, 2024]

Net Promoter Score (NPS) is a key metric for measuring customer loyalty and predicting business growth.

This comprehensive guide compares the top NPS survey tools to help you make an informed decision.

What is NPS and Why Track It?

NPS surveys measure customer loyalty on a 0-10 scale, asking one simple question:

"How likely are you to recommend our product/service to others?"

The scoring breaks down into:

• Promoters (9-10): Loyal enthusiasts

• Passives (7-8): Satisfied but unenthusiastic

• Detractors (0-6): Unhappy customers

Your NPS is calculated by subtracting the percentage of Detractors from Promoters.

This metric is fundamental for boosting customer engagement and reducing churn.

Top NPS Tools Comparison

Budget-Friendly Options (Under $100/month)

SurveySensum

• Free version available

• AI-powered feedback analysis

• Seamless platform integration

• Perfect for scaling customer success

Zonka Feedback

• 7-day free trial

• Comprehensive channel coverage

• Advanced customer segmentation

• Ideal for omnichannel businesses

Retently

• Automated NPS campaigns

• CRM integration suite

• Real-time reporting

• Best for low-touch customer success

Premium Solutions ($100-500/month)

Delighted

• Enterprise-grade features

• Global language support

• Advanced sentiment analysis

• Suitable for enterprise customer success management

AskNicely

• Sophisticated survey logic

• Automated follow-ups

• Deep analytics capabilities

• Perfect for customer feedback transformation

How to Choose the Right NPS Tool

Consider these key factors:

• Budget and pricing structure

• Integration requirements

• Survey channel needs

• Analytics capabilities

• Team size and technical expertise

Expert Recommendations

For Startups

Choose SurveySensum or Zonka Feedback for cost-effective yet powerful features.

For Mid-size Companies

Consider AskNicely or Retently for automation and integration capabilities.

For Enterprise

Delighted offers the most comprehensive solution for large-scale operations.

Implementation Tips

1. Start with a pilot program

2. Set clear NPS goals aligned with your customer success plan

3. Plan your survey frequency

4. Prepare follow-up strategies

5. Train your team on the platform

And That’s It

Selecting the right NPS tool is key for gathering actionable customer feedback and driving business growth.

Whether you're a startup working with a tight budget or an enterprise needing comprehensive features, this guide helps you choose the perfect tool for your needs.