Best Courses to Boost Your Career in Customer Success
In Customer Success, continuous learning is fundamental.
As customer expectations shift, technologies advance, and business models transform, staying ahead of the curve is key to success.
Continuous learning helps customer success professionals adapt to new challenges, implement innovative strategies, and deliver exceptional value to both customers and their organizations.
As you invest in your education, you're not only developing your skills but also positioning yourself as a leader in this dynamic field.
Companies that put their customers first are the ones that succeed.
For that, you and your teams have to keep learning and stay ahead of what's going on in the industry.
So here are the best courses from Coursera, Skillshare, LinkedIn Learning, and YouTube that will help you master customer success and experience like a pro:
Coursera: A Goldmine of Customer Success Know-How
Customer Relationship Management
Explore strategies for managing customer relationships, including customer segmentation and loyalty programs.
Voice of the Customer (VoC): Enhancing Experiences
Learn how to put VoC strategies into action to improve customer experiences and boost satisfaction.
Customer Analytics: From Data to Insights
Discover how to analyze customer data to uncover key insights and optimize your service strategies.
Customer Success Manager’s Key Skills
Leading People and Teams Specialization
Offered by the University of Michigan, this specialization includes modules on leadership and management skills that are key for CSMs
Creative Thinking: Techniques and Tools for Success
Introduction to CRM with HubSpot
A guided project that introduces CRM concepts using HubSpot, focusing on managing customer relationships.
Sales and CRM Overview
This course provides an overview of sales and CRM.
Salesforce Sales Operations Professional Certificate
While broader in scope, this certificate includes significant content related to customer success, particularly in leveraging CRM tools to enhance customer satisfaction and retention.
Reports, Dashboards, and Customer Success in Salesforce
Part of the Salesforce Sales Operations Professional Certificate, this course teaches how to use Salesforce tools to support the role of a CSM.
Branding and Customer Experience
Explore the relationship between branding and customer experience, and how to leverage this connection to boost customer loyalty.
Skillshare: Practical Skills for Customer Success Pros
Skillshare offers hands-on, project-based learning approaches.
Here are some of the best options:
Making the Most of User Feedback: Spot Trends & Take Action with NPS | Learn with Typeform
This course focuses on using Net Promoter Score to analyze user feedback and improve customer success strategies.
Customer Service Masterclass: Turn Buyers Into Raving Fans
Learn how to deliver exceptional customer experiences and turn casual buyers into loyal fans.
Survey for Success: Growing Your Business with Customer Insights
Learn how to use surveys to gather customer insights to improve your business strategies.
Customer Experience Classes Online
Explore different classes that explore new techniques and topics in customer experience.
LinkedIn Learning: Top Courses for Customer Success
Customer Success Management Fundamentals
This comprehensive course provides an excellent introduction to customer success management, covering essential concepts, principles, and best practices. It's ideal for those new to the field or looking to refresh their knowledge.
Duration: 58 minutes
Level: Beginner
Business Fundamentals for Customer Success Managers
This course focuses on essential business knowledge that Customer Success Managers need to excel in their roles. You'll learn about value creation, profit calculation, and strategic formulation.
Duration: Varies
Level: Intermediate
Customer Experience: Journey Mapping
Learn how to create effective customer journey maps to identify pain points and opportunities in the customer experience. This skill is crucial for optimizing the customer lifecycle.
This skill is key for optimizing the customer lifecycle.
Duration: Varies
Level: Intermediate
Sales: Customer Success
Explore how customer success integrates with various business models and differs from traditional customer support.
This course bridges the gap between sales and customer success.
Duration: Varies
Level: Intermediate
YouTube Videos: Courses for Customer Success
Mastering the art of Customer Success management with LinkedIn's Erika Tabacniks
This video provides insights from a LinkedIn Customer Success Manager, covering topics such as AI in customer engagement, personalized messaging, and building a learning culture within CS teams.
Duration: 28 minutes
Key Takeaways: AI in customer success, personalized communication strategies, team support, and mental health in CS
Expanded AI Courses Section
Given the growing importance of AI in customer success, here are some additional courses to consider:
Introduction to Artificial Intelligence (AI)
This Coursera course covers core AI concepts, including deep learning, machine learning, and neural networks, with a focus on generative AI models.
Duration: 4 weeks
Level: Beginner
Key Takeaways: AI basics, generative AI, AI applications and use cases, ethical considerations in AI
Artificial Intelligence Essentials
This course from the University of Pennsylvania explores AI through philosophical and science fiction lenses, covering AI algorithms and rational agents.
Duration: 4 weeks
Level: Intermediate
Key Takeaways: AI philosophy, rational agents, search algorithms, Python programming for AI
Key Skills to Focus On
As you review these resources, pay particular attention to:
Understanding the customer journey and creating journey maps
Leveraging data and AI for personalized customer experiences
While these resources are valuable, the most important thing is to approach your new role with enthusiasm and a willingness to learn.
Every organization has its unique approach to customer success.
So be prepared to adapt and grow on the job.
And That’s It
Investing in these courses is an investment in yourself and your career.
Combining online learning with hands-on experience will equip you to excel in your Customer Success role and drive value for both your organization and its customers.
Did any of these courses catch your eye? Or maybe you've taken one and want to share your experience?
Drop a comment below or just hit reply.
-Hakan.
P.S. I'll add more courses as I discover them along the way.