5 Dead-Simple Steps To Tell A Great Story That Makes Your Customers Take Action

Nov 04, 2022

∙ Paid

A great story is worth a thousand talks.

But the problem is most people don’t know how to tell one.

They don’t inspire or make others feel involved in the storyline.

And this is what we’re exploring today.

But before we dive in, see how accurate the following affirmation is.

The creator of Maslow’s hierarchy of needs, Abraham Maslow, once said:

“The story of the human race is the story of men and women selling themselves short.”

Indeed.

One of the fundamentals of success is to believe in your own skills and abilities first.

If you don’t, why would you expect your customers to do so, right?

And here comes the art of storytelling.

Telling a great story is by definition about inspiring others to reflect and take action.

So, let’s see how you can build a story your customers will remember for many years to come.

And it only takes 5 easy steps you can apply immediately:

1. Set the scene

Start with the current status. Describe how things work today.

Don’t talk about theories or unrealistic scenarios.

Give real-life examples instead.

Let your customers identify with what you describe and see themselves in action.✌️

Customers don’t care about your company unless you can do something for them.

So, talk about the issues they must overcome in practice.

Bring in some emotions and show them how these problems affect them on a personal level.

Lead your narrative by asking yourself the following questions:

And this is critical.

If you don’t make them feel the pain, they won’t believe in your ability to solve their problems later in the process.🤝

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